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Food Safety Online Training
Recorded Webinars collaborated with Foodseminarsinternational
Strategy of Experimentation
Strategy of Experimentation – Accelerating Speed to Successful Product Launch
(Webinar length:  1h 16m)

Overview

Most new product development efforts fail to live up to consumer expectations and therefore
fail in the marketplace. The development process suffers from artificially compressed
timelines which force shortcuts leading to data-less decisions and ultimate disappointment. At
end, there is little to salvage because the development process lacks strategy and data to
provide feedback for rectification. The Strategy of Experimentation (SOE) teaches a data-
driven, systematic approach to the generation of new products and processes. Its use helps
avoid blind alleys and wasted corporate resources. Based on Statistical Thinking, the SOE
takes a process approach by first examining desired outcomes, influencing factors and
resources. Then, screening experimental designs are used to isolate key factors and their
interactions. Factors are then set to peak performance using optimizing designs. Resulting
formulations and process settings are verified prior to launch. When this strategy is followed,
the probability of market success is increased greatly.

Learning Objectives:

Learn what it takes to change R&D culture to one of data driven decisions
Learn necessary conditions for leaders and staff to coordinate with client groups for R&D
scheduling
Learn to implement and monitor successive stages of product development leading to
streamlined processes and unbeatable products

Who will benefit:

Research Leaders and Senior Staff
Technical Management
Product Developers
Product Improvement Staff
Marketing Staff wishing to know more about Research
Quality Management
Corporate Strategists
Sensory Evaluation and Consumer Specialists
Market Researchers

Presenter--Lynne Hare, Ph.D.

Lynne Hare is a consulting statistician emphasizing business process improvement in R&D,
Manufacturing and other strategic functions. Serving a large client base, he has helped bring
about culture change in Research by accelerating speed to the successful launch of new
products and processes and in Manufacturing through the reduction of process variation. His
former positions include the Director of Applied Statistics at Kraft Foods, Chief of Statistical
Engineering at the National Institute of Standards and Technology, Director of Technical
Services at T.J. Lipton (a Unilever company), Manager of Statistical Applications there as
well, Statistics Group Leader at Hunt-Wesson Foods and Visiting Professor at Rutgers
University. Lynne’s technical expertise includes experimental strategies and design of
experiments for Research as well as quality and productivity improvement for Manufacturing.
He holds M.S. and Ph.D. degrees from Rutgers University and an A.B. in mathematics from
The Colorado College. Lynne is a Fellow of the American Statistical Association and former
chairman of its Section on Quality and Productivity. He is also a Fellow of the American
Society for Quality and former chairman of its Statistics Division. The ASQ has awarded him
the William G. Hunter and Ellis R. Ott Awards for excellence in quality management. Kraft
Foods presented him with the Technology Leadership Award for career accomplishments. He
writes a column for Quality Progress Magazine and has numerous publications in technical
journals.

Webinar Price ($289)
Click here to buy it

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