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Food Safety Online Training
Recorded Webinars collaborated with Foodseminarsinternational
Labeling Beverages and Energy Drinks: Fluid Facts
(Webinar length:  1hr 22m)

Overview:

This webinar will cover relevant regulations for labeling beverage and drink products with
emphasis on contemporary issues that are influencing marketing and publicity as well as
advocacy, legal and government action resulting from violations, complaints and adverse
events.  Challenges specific to various types of beverages will be included.

Beverages can be fruit, vegetable, milk or nut based as juice, soda, flavored water or a liquid
food. They may be subject to government standards of identity, expected to be consistent with
common marketplace practice, or establish new categories.

News about caffeinated energy drinks is abuzz and the government is taking a closer look at
associated health risk. The beverage category continues to ripen for functional applications
while keeping pace with a variety of industry trends. Accurate product names, realistic
packaged serving sizes, appropriate fortification, optional nutrient declarations and making
the most of ingredient quality and health-related claims are vital for compliant labeling which
supports and contributes to positioning goals for marketplace success.

Areas covered in the webinar:

U.S. Food and Drug Administration (FDA) requirements and guidance:
Trends in healthy beverages – weight loss aids, whole-grain drinks, functional benefits
Energy Drink Update, Status and category implication
IOM Caffeine Summary review
Alcohol and Tobacco Tax and Trade Bureau (TTB) jurisdiction and FDA authority
What’s hot and what’s not in the beverage category for consumers
Product classification - Liquid dietary supplements vs beverages
Standards of Identity – fruit, vegetable and milk based products; bottled waters
Product identity (common/usual names) for fruit-based items, milk alternatives, flavored waters
Nutrition Facts serving sizes and single serve containers
Ingredient declarations – considerations for sweeteners and additives specific to drinks
Net Content details
Generally Recognized As Safe (GRAS) status of caffeine and disclosure practices
Use of botanicals, herbals and structure-function claims
Claims with implications unique for beverages – “natural”; fruit or vegetable servings
equivalence

Who will benefit from the webinar:

Regulatory Affairs & Compliance Professionals
QA and QC Managers
Food Scientists, Technologists & Product Developers
Government Food Inspectors
Consumer & Marketing Research Professionals
Advertising, Brand, Marketing & Public Relations Managers
Legal Consultants and Professionals
Dietitians and Nutritionists
Importers and Exporters
Int'l and Foreign Agricultural Trade Reps

Presenter--Lauren Swann, MS, RD, LDN:

Lauren Swann is President of Concept Nutrition, Inc., specializing in strategies to effectively
deliver accurate nutrition messages for industry, media and public health.  She established
the Regulatory Affairs department for Vlasic Foods International. Clients include well known
food companies, retailers, restaurants and trade associations.  She’s co-authored and written
chapters for six books, including the Nutrition Labeling Handbook and has been interviewed
by national and local media including NPR. She has an MS in Nutrition Communications from
Boston University, a BS in Medical Dietetics from Howard University, is a Registered
Dietitian, Licensed in Pennsylvania.

Webinar Price ($289)
Click here to buy it


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