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Food Safety Online Training
Recorded Webinars collaborated with Foodseminarsinternational
Food Origin Labeling
When Names and Claims Matter--Where It Came From

(Webinar length: 1 hr  24m)

Overview:

This presentation will address what triggers mandatory labeling statements about where
foods are made as well as marketing viability and value for optional claims and associated
regulatory implications. Examples of product labeling that led to problems, how inaccuracies
can be discovered and the consequences that can follow will be included.

“Local” is one of the hottest labeling claims on the market right now and eco-conscious
consumers are abuzz about carbon footprint, miles traveled and supporting their own
agricultural area. Yet source-specific artisan and specialty foods are also in demand for their
unique characteristics, and while their labeled authenticity is guarded by loyal purveyors, such
products are often imported into countries with different rules.

Multi-ingredient composition can create challenges for truthful, non-misleading statements that
apply to the entire finished-product; required origin identification for single ingredient foods
can be complicated by the amount of processing or procurement from different places for an
identical item. Sourcing, production, packing and distribution can be critical control points for
an accurate substantiated origin declaration.

Areas covered in the webinar:

Why place names and geographic claims are hot  
“Product Of” and company signature statements regulations
“Country of Origin” USDA-AMS requirements and World Trade Organization (WTO) issues
“Local” claims
Geographic region and place names, authenticity and protected status  
Codex and Foreign Agricultural Organization (FAO) resources
Traceability from farm to fork – how your Supply Chain and HACCP can help
Who’s deciding what’s right; federal vs state rules
How errors can be identified, fraud can get exposed and potential consequences of discovery
Figuring out the best fit for your products

Who will benefit from this webinar:

Regulatory Affairs and Compliance Professionals
QA and QC Managers
Food Scientists, Technologists and Product Developers
Government food inspectors
Consumer and Marketing Research Professionals
Advertising, Brand, Marketing and Public Relations Managers
Legal Consultants and Professionals
Health and Science Journalists and Reporters
Importers and Exporters; International and Foreign Agricultural Trade Reps
Dietitians and Nutritionists

Presenter- Lauren Swann, MS, RD, LDN

Lauren Swann is President of Concept Nutrition, Inc., specializing in strategies to effectively
deliver accurate nutrition messages for industry, media and public health by providing food
labeling & nutrient analyses; marketing communications & freelance writing; and cultural food
practices consulting services. She’s managed labeling -- for competitive marketplace
positioning as well as government compliance -- for hundreds of items including novel
ingredients and unprecedented category entries, having gained invaluable experience on a
wide range of diverse retail, foodservice, institutional and industrial products while with Kraft
Foods. She established the Regulatory Affairs department for Vlasic Foods International.
Clients include well known food companies, retailers, restaurants and trade associations. She
has guest lectured at leading universities and developed customized label training
presentations for industry associations and online courses. Lauren has published dozens of
articles as a contributing nutrition writer and field reporter for leading industry publications.
She’s also co-authored and written chapters for six books, including the Nutrition Labeling
Handbook and has been interviewed by national and local media including NPR. She has an
MS in Nutrition Communications from Boston University, a BS in Medical Dietetics from
Howard University, is a Registered Dietitian, Licensed in Pennsylvania.

Webinar Price ($289)
Click here to buy it


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